The Dilemma of Social Media Reach

Measuring the results of your social media activities is the challenge for online marketers. As for all other departments, you are required to show the return of your actions. An advantage of social media marketing is the wealth of data available at a marketer’s hands. Although this would seem to make life easier, it poses an even greater challenge: How do you make sense of all this data?

Read my entire article on the Radian6 blog.