Via @gernijkamp I stumbled onto “What Google+ Is Really About – And Why It’s Anything But a Failure“. However it focusses on the role of Google+ within Google’s overall strategy, it also explains really well what Google’s overall strategy is about: being where the customer is and collecting data. That’s why the connected car, connected appliances (Nest), Android and Chrome are so important for Google.
Google’s strategy: data & platforms
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